Ad math, without the spreadsheet.
Free calculators for paid media and creator revenue. Solve any field — give it what you know, get what you don't.
19 tools. CPM, CPC, CTR, ROAS, YouTube, TikTok and more.
Solve for
Result: CPM
$10.00
CPM = (spend / impressions) x 1000Reach & Cost
CPM Calculatorspend / impressions × 1000Reach pricingImpressions Calculatorbudget / CPM × 1000Budget to impression countCPC Calculatorspend / clicksCost per clickClicks Calculatorbudget / CPCBudget to click countCTR Calculatorclicks / impressions × 100Click-through rateAd Budget Calculatorconversions × CPARequired spend
Performance
ROAS Calculatorrevenue / ad spendReturn on ad spendBreak-even ROAS1 / gross marginMinimum profitable ROASCPA Calculatorspend / conversionsCost per acquisitionConversion Rateconversions / clicks × 100Visitors who take actionA/B Test CalculatorZ-score · p-valueStatistical significanceAd KPI DashboardCPM · CPC · CTR · CPA · ROASAll metrics in one place